Part 1/7:
Cracker Barrel's Recent Troubles: A Reflection of Branding and Consumer Sentiment
Recently, Cracker Barrel has found itself embroiled in a public relations and branding crisis, stemming from a controversial refresh and rebranding effort that appears to have backfired significantly. This incident underscores the delicate balance companies must maintain between modernizing their image and preserving the nostalgic familiarity that resonates with their core customer base.