Part 3/7:
However, as Mizuno revealed during a recent conference call, the execution was much more complex. The company faced unexpected resistance from their loyal demographic—particularly older customers who cherished the classic aesthetic. The "Old Timer," a beloved visual icon and symbol integral to Cracker Barrel’s identity, was at the center of this controversy. The decision to modify or remove the Old Timer design sparked protests and discontent among its customer base, highlighting how central it is to the company's heritage.