Part 5/7:
In the words of insiders, the situation was exacerbated by a strategic miscalculation. Tinkering with a brand element as iconic as the Old Timer was risky, and the approach of a visible, seemingly abrupt change only heightened the resistance. How the company handled the visual modifications—similar to how one might try to reshape a well-known brand symbol or insignia—seemed to intensify the public's attachment and resistance to change.