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FTC Investigates Amazon and Google Over Online Advertising Practices
The Federal Trade Commission (FTC) has launched investigations into two of the world's tech giants, Amazon and Google, focusing on their online advertising practices. Reports suggest the FTC is examining whether these companies misled businesses that purchase advertising space on their platforms by withholding crucial details about terms and pricing.
Amazon is specifically accused of engaging in reserve pricing, a controversial practice where a seller keeps the minimum price they are willing to accept hidden from buyers until a certain threshold is reached. This tactic potentially obscures the true cost of advertising, giving advertisers an incomplete picture and possibly leading to inflated costs.