Part 5/10:
Timing is highlighted as especially crucial. Is the idea innovative but ahead of its time, or is the market unprepared? Is it too late, with fierce competition already established? They stress that launching at the right moment—when customer needs align with the product—can greatly influence outcomes.
Scientific Investigation of Success Factors
To ground their insights in data, the speaker analyzed the performance of 100 companies from Idealab versus 100 other startup companies. Key successes—like Citysearch, CarsDirect, GoTo, NetZero, and Tickets.com—are contrasted with unsuccessful ventures that had high hopes but failed to deliver, such as Z.com, Insider Pages, and others.