Part 1/12:
An Inside Look at Paramount and the Future of Media Innovation
A Vision for Revitalizing Paramount: Content, Technology, and Long-Term Growth
Paramount has long been a staple of American entertainment, but in recent years it has faced numerous challenges. Cable networks that once thrived have been in steady decline, the movie studio lags behind competitors in profitability and influence, and Paramount+ struggles to compete effectively in the streaming landscape, with only about 2% of TV viewing, compared to Netflix's roughly 8-13%. Yet, an executive with a long-standing interest in the company sees untapped potential in its assets and intends to overhaul its orientation.