Part 3/12:
The challenge is evident: how to expand Paramount’s modest current share in the streaming universe. The executive describes several initiatives aimed at scaling engagement. First, they plan to build long-term relationships with talent, allowing for continuity across multiple movies and series, thus creating a steady pipeline of exclusive content. Recent partnerships with UFC, Activision (for Call of Duty), and high-profile filmmakers such as James Mangold exemplify this strategy.