Part 4/12:
In addition, reinvigorating CBS News and leveraging flagship programs like "60 Minutes" and national sports—including March Madness and golf tournaments like the Masters—are part of a comprehensive effort to diversify offerings and deepen audience engagement. The company is investing heavily in sports rights, believing that unbundling options like UFC fights from paywalls and offering them as part of subscriptions can unlock massive potential, considering UFC's 100 million fans and 25% growth since 2018.