Part 5/12:
One core technological challenge involves the current fragmented architecture of Paramount’s streaming services—Paramount+, Pluto TV, and others operate on separate tech stacks and cloud systems, causing inefficiency and high costs. The strategy is to consolidate all streaming assets into a single, unified technology platform, significantly improving operational agility and data-driven content recommendations. This overhaul aims to enhance user experience, driving increased engagement and longer viewing times.