Part 8/11:
The Future of Content & Distribution: A Potential Paradigm Shift
This confluence of assets could herald a radical transformation of the media landscape—a shift that might ultimately undermine traditional distribution channels and redefine the way audiences access content.
Veteran industry visionaries like Jeffrey Katzenberg previously attempted a similar approach with Quibi, aiming to blend premium content with mobile distribution—though it ultimately failed due to early execution problems. Today, as budgets tighten and audiences fragment, a platform that seamlessly integrates social platforms with premium production might just succeed where others have faltered.