Part 6/11:
For longtime fans—many of whom are working-class or small business owners—the rising costs threaten their ability to attend games. These fans express a kind of bittersweet pride, cherishing their connection to the team but feeling increasingly alienated by the price hikes. Cheryl, an ardent supporter, bought season tickets for her daughter, emphasizing the importance of the Bills as her family's legacy. Yet she admits the high costs make her hesitant to commit long-term, especially when season ticket prices are doubling alongside PSL fees.