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Disney's Rising Prices: A New Era ofPremiumization and Its Impact on Guests
The Walt Disney Company continues to tighten its grip on profitability through a series of aggressive price hikes across its parks and services. As the fiscal year 2026 begins on October 1st, Disney has unveiled a strategic push to increase revenue, primarily by raising the cost of admission tickets, annual passes, parking, and even reducing availability—signaling a shift toward catering to a wealthier, more exclusive clientele.