Part 10/11:
The Cost of Leadership and the Future of the League
Engelbert’s past concessions—like refusing charter flights—have had measurable repercussions, including increased losses. Yet, her approach aims to stabilize the league. Her strategy involves garnering support from the NBA and its ownership to strengthen her position against rising player demands.
A critical crossroads emerges: if players opt for a strike and are unsuccessful, they risk losing influence altogether. Ratings, viewership, and broadcaster support could all diminish, leaving players with little leverage. The potential for a shutdown or season postponement could threaten the league's burgeoning momentum and diminish its fanbase.