Part 8/10:
Disney’s recent approach includes partnering with popular YouTubers and integrating user-generated content into their marketing streams. While collaboration is common, allegations that Disney may be actively assisting in staged challenges or providing exclusive access blur the line between promotion and dishonesty.
Furthermore, Disney’s attempts to curate YouTube videos onto their Disney+ platform—highlighted in the discussion—illustrate an increasing intertwining of entertainment and influencer marketing. Critics argue that such strategies risk diluting authenticity and misleading audiences.