Part 6/11:
Demand Engineering: Disney has strategically limited ride capacity and created artificial demand through systems like Lightning Lane Premier, which costs extra, leading to longer lines on paid rides and making the parks appear busier than they are.
Hotel Occupancy and Booking Strategies: Disney allegedly reports high occupancy rates by limiting the number of rooms available for sale and hiding vacant rooms, thereby inflating their occupancy statistics. This tactic ensures shareholders see high utilization despite the possibility that many rooms go unsold.
Pro suggests Disney is "limiting the supply" deliberately—reducing available hotel rooms and rides—to create the illusion of exclusivity and demand, thus enabling higher prices.