Part 7/9:
The rising costs come amid increased competition and economic shifts:
Rising real estate and operation costs.
Emerging competitors like Universal’s Epic Universe, which offer attractions comparable or even superior to Disney's at a lower cost.
The decline in global and domestic discretionary spending due to inflation and economic pressures.
Disney’s stagnating quality, combined with these price hikes, may lead to a collapse in their perceived value.
The Future Outlook
Industry insiders and critics believe that Disney’s current trajectory could result in a decline in attendance and revenue. The company’s attempts to sustain a perception of affordability may work temporarily, but the cumulative cost and decreased perceived value threaten long-term customer loyalty.