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The landscape of sports broadcasting continues to evolve with streaming services taking on traditional television networks. Amazon Prime has confirmed that it will join CBS and ESPN in broadcasting the prestigious Masters Tournament starting next year.
During the first two days of the tournament, Amazon Prime will offer live coverage from noon to 2 p.m., after which ESPN will take over for the remainder of the scheduled coverage. This move reflects the growing significance of streaming platforms in delivering live sports content, with the 2026 Masters expected to feature a total of 27 hours of broadcast coverage across all platforms, illustrating an expansion of digital sports viewership.