Part 5/15:
Throughout the late 1970s and early 1980s, Vassic continued its upward trajectory. The pickle market was still thriving, buoyed by demographic trends—immigrants, young people, and an absence of health concerns linked to salt consumption. Under Campbell’s ownership, Vassic’s sales soared to around $200 million annually. It seemed the brand was unstoppable, driven by relentless marketing investments that kept the product top-of-mind for consumers.