Part 8/15:
Led by Pat Dunn, the team created a product that no one in the industry had seen before—a gallon of pickles at a bargain price. Initial tests at a few stores were promising as customers marveled at the deal, and soon the product was rolled out nationwide. Weekly sales skyrocketed to 240,000 gallons, and the company faced the challenge of sourcing enough cucumbers to meet demand. Farms dedicated solely to filling this promotional demand sprouted up, highlighting the scale of this push.