Part 9/15:
While the sales numbers looked impressive, the underlying issues were alarming. Margins on these gallon jars were abysmally low, often breaking even or making just a couple of cents per jar, making it unsustainable long-term. More troubling was brand erosion: Vassic’s once-premium image was compromised as the product became associated with deep discounts and mass-market appeal. Consumers who valued the quality and reputation of Vassic increasingly doubted its status as a premium brand.