Part 3/11:
The partnership was initially celebrated by some as progressive and inclusive. However, it quickly turned into a public relations disaster. As sales plummeted—still down by 30%—the brand's reputation suffered irrevocably. The swift decline marked the beginning of what critics now describe as the collapse of corporate wokeness. The idea that wokeness sells was thoroughly discredited, as consumers and traditional brands alike began to retreat from these social justice initiatives.