Part 2/8:
The data paints a compelling picture of podcasts' meteoric rise:
158 million Americans regularly listen to podcasts, representing more than half of the U.S. population (which stands at around 340 million).
This figure is an 85% increase from just a few years ago, highlighting explosive growth.
Predictions suggest continued expansion, with growth rates of 34% in 2024 and 40% in 2025.
Most weekly listeners consume an average of 8.3 episodes — a testament to the depth and appeal of the medium. Some podcasts extend over hours, indicating the level of engagement.
Generational Divide in Consumption
The speaker notes a significant generational gap:
- Younger audiences tend to consume more podcasts.