Part 10/11:
In conclusion, how the media adapts to these rapid changes will determine its influence and relevance moving forward. The era of three national networks dominating the broadcast space is long gone. Today’s media landscape demands agility, technological literacy, and a willingness to experiment with formats and business models.
Curts predicted that networks and media companies that fail to recognize and embrace this new reality risk fading into obscurity, as audiences increasingly seek personalized, fast-paced, and multi-platform content.