Part 8/11:
The market potential is about more than just immediate sales—it's about establishing Tesla as the dominant provider of affordable EVs in Europe, leveraging scale to push down costs further, and ultimately capturing a much larger share of the EV pie.
Factors Beyond Price: Factory and Regulatory Environment
Tesla’s European strategy also involves leveraging its Berlin Gigafactory, which could help reduce production costs and adapt pricing strategies in real-time based on local market dynamics. Importantly, the European approach might be influenced by:
Fiscal incentives for EVs
Regulatory pressure on automakers to transition away from internal combustion engines
Competitive landscape, dominated by traditional European automakers like Volkswagen, BMW, and Mercedes-Benz