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The Collapse of Hollywood Franchises: Analyzing the Failure of Star Wars and Marvel

Introduction: The Costly Debacle of The Rise of Skywalker

For years, industry insiders and dedicated fans have debated the true scale of the failures within the Star Wars sequel trilogy, especially The Rise of Skywalker. Recently, Forbes revealed a devastating figure: Disney invested approximately $593.7 million into The Rise of Skywalker, making it the third most expensive film in history. Yet, despite such a colossal budget, the film's commercial performance was seen as a "spectacular failure," both critically and with audiences.