Part 8/11:
Bob Iger, Disney CEO, acknowledged these issues indirectly, emphasizing the importance of original properties over sequels or reboots. His comments suggest skepticism about relying on old IPs, which increasingly fail to resonate with viewers used to more compelling, original storytelling.
The Challenge of Modern Franchise Building
In contrast, Marvel appears to navigate these turbulent waters more adeptly by mining its character library for fresh stories. Films like Deadpool and Wolverine succeed because they balance fanservice with broad appeal, blending humor and familiarity with fresh narratives that appeal to both hardcore and casual viewers.