Part 7/9:
The conversation underlined the importance of social media presence for modern businesses. Lou Malnati's stars in this arena by encouraging customers to share their cheese pull videos, boosting brand visibility and engagement. This approach connects the restaurant not only with local patrons but also with a wider audience, fostering a sense of community and shared fun.
The host highlighted that this is the first time the cheese pull challenge has been officially launched for National Cheese Pizza Day, with a window extending through early September. Such initiatives serve dual purposes: promoting their products and strengthening community ties through charitable and interactive events.