Part 3/8:
The author emphasizes that the real concern isn’t commercials, but the NFL’s ongoing strategy to expand and globalize that could threaten the league's inherent scarcity—a key source of its value. Scarcity, as in all markets, creates demand. The NFL's limited schedule—only Sundays, Mondays, and occasional Thursdays—has historically made each game more valuable, keeping fans engaged and maintaining a sense of exclusivity.
In contrast, sports leagues like the NBA and NHL feature numerous games throughout the week, which dilutes their appeal for casual fans and diminishes their overall value. Major League Baseball, with 162 games per season, struggles with fan engagement until late summer, illustrating how game quantity can impact viewership.