Part 6/8:
The NFL's push to internationalize its brand—hosting games in Brazil, Mexico, and Europe—has been met with skepticism from the author. These experiments often disregard fans’ preferences for traditional Sunday and Monday viewing times and risk oversaturating the market.
The choice of celebrities for Super Bowls or scheduling games at inconvenient times signals a shift towards global expansion at the expense of maintaining the league's core identity. This overextension could lead to a watered-down product, undermining the league's historic dominance.