Part 7/8:
The author believes the NFL’s strategy of expanding into additional days and markets is unnecessary and counterproductive. Despite the league's continued high ratings and strong fan engagement, these moves threaten to dilute the product’s uniqueness—its scarcity—and the fierce exclusivity that drives its value.
In essence, the NFL’s greatest strength lies in limited, highly anticipated matchups. Widening the schedule, spreading games out over different times and days, and adding more international games risks eroding that advantage.