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Comcast NBCUniversal is increasingly seen as a major contender in the bid war. Historically, Comcast has maintained a close relationship with Warner Brothers, especially regarding intellectual property like the Harry Potter franchise, which dominates Universal Studios Parks worldwide, including upcoming projects in Epic Universe. This strategic synergy has led many to believe that Comcast might leverage its already substantial investments in Warner’s content and streaming services, including HBO Max, which has become the third most popular streaming platform.