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The conversation highlights the rise of independent artists who, with the advent of digital distribution, have built substantial followings on their own terms. Chance the Rapper, from Chicago, is cited as a prime example of an artist who achieved global fame without ever signing with a major label, purely through independent efforts. This success story underscores the increasing viability of self-owned careers in the digital age.
The platform also aims to support not just hip-hop or R&B but a broad spectrum of genres, seeking "hitmakers" across the musical landscape. The focus is on providing equitable splits and resources to artists who choose to retain control, contrasting sharply with the traditional power dynamics of major labels.