Part 3/12:
Content Creation and Performance Marketing: The rise of generative AI has revolutionized content production. Tools like Sonic assist marketers in creating SEO-optimized articles, blogs, and multimedia content rapidly. Performance marketing has always leveraged machine learning; now, generative AI amplifies this with more sophisticated content and campaign personalization.
Customer Engagement and Personalization: Personalized campaigns on social media platforms like Facebook and Instagram are powered by AI, allowing marketers to tailor messages and creatives to specific demographics, thereby increasing engagement and conversions.