Part 5/12:
2. Augmentation of Human Decision-Making
AI supports strategic decisions such as entering new markets, launching campaigns, or assessing business potential. For example, using AI to evaluate the viability of expanding into a region like Vietnam by analyzing market data and consumer behavior patterns. This augmentation helps maximize the success probability by providing data-backed insights.
3. Automation of Workflows
From prospecting and lead scoring to customer onboarding, automation reduces repetitive tasks and enhances scalability. Tools like Google’s Universal App Campaigns (UAC) exemplify machine learning's role in optimizing ad spend and targeting without micromanagement, although initial results may require persistence and fine-tuning.