Part 6/12:
Case Study: HealthifyMe—AI Empowering Personal and Business Growth
A prominent example discussed was HealthifyMe, India’s largest health and fitness app with over 25 million users. As the former head of marketing, Veda shared insights into how they integrated AI into their offerings and marketing strategies.
Product Innovation with AI
- Personalized Plans: Initially designed by human nutritionists, the company integrated AI-driven plans that tailored fitness and diet recommendations based on user data, making services more scalable and affordable—plans starting at just ₹300/month.