Part 7/12:
- AI Chatbots (Ria): The introduction of "Ria," an AI-powered virtual nutritionist, provided real-time, personalized advice, reminders, and food analysis via images—enhancing user engagement while reducing dependency on human staff. This effectively catered to the younger, cost-sensitive segment without cannibalizing revenue from premium users.
Marketing and Customer Acquisition
- Targeted Campaigns: Veda explained how authentic testimonials from real users and weight-loss narratives resonated deeply, leveraging emotional storytelling that aligned with the target demographic.