Part 9/12:
An example highlighted how AI revealed that the primary paying segment was older adults—contrary to initial assumptions—it led to revising their ideal customer profile. This understanding refined their creative messaging and product offerings, exemplifying AI's role in data-driven strategy adjustment.
Practical AI Tools for GTM Professionals
Veda demoed several AI platforms that can supercharge business development and marketing:
Reach: Automates LinkedIn prospecting, allowing customized workflows for outreach, connection requests, and messaging.
Clay AI: Facilitates targeted search for prospect profiles based on specific attributes like company size or decision-maker roles.