Part 3/11:
India's broadband user base has grown astronomically—from hundreds of thousands to nearly 980 million users, with a 10% year-on-year increase. The average data consumption per user has soared to 32GB per month, largely due to global content platforms like YouTube and social media. Connectivity has become an indispensable part of daily life—what is sometimes called the "roti, kapra, aur connectivity" era.
This surge aligns with government initiatives like Digital India and massive infrastructure investments, setting the stage for unprecedented data growth. Globally, tech giants are eyeing India as a core market, further intensifying data demands and industry competition.
Consumer Expectations and Industry Challenges
Consumer expectations have shifted significantly: