Part 5/10:
Industry analyst Mark Miro from Ad Week highlights that CNN's ratings have fallen by over 42% in prime time in 2025 compared to 2024, with MSNBC experiencing a similar drop. This decline signals a fundamental loss in appeal and calls into question the networks’ future viability as standalone entities.
Key Issues Alienating Viewers
Several factors contribute to the erosion of trust and viewership:
- Inaccuracy and Bias: CNN and MSNBC have repeatedly missed the mark on factual reporting, with many viewers becoming suspicious of their narratives. Their coverage increasingly reflects a biased, emotionally charged perspective rather than objective journalism.