Part 8/11:
A comprehensive customer profile, enriched with past behavior and cross-referenced data, empowers the system to flag suspicious activities such as duplicate applications or identity spoofing. This minimizes potential revenue loss and enhances platform integrity.
5. Customer 360° View and Proactive Support
Aggregating all customer interactions and data points into a singular view allows support agents to provide personalized assistance. For example, proactive outreach before a due date can be initiated if the system detects a customer's overdue behavior.