Part 1/12:

The Future of Brands and SEO in the Age of AI-Driven Search

Changing Perceptions of Brands in the AI Era

In recent years, the way brands are perceived and represented has undergone a seismic shift. Historically, a brand's identity was largely shaped by its own messaging, advertising, reviews, and online presence. However, with the advent of sophisticated AI models like ChatGPT, Claude, and others, the landscape of brand reputation has been fundamentally altered. Brands are no longer what they claim to be; they are what these AI models and their perplexity scores say they are.