Part 5/12:
The core shift in search engine optimization (SEO) is tied to the fundamental nature of large language models (LLMs). These models prioritize language, seeking detailed, human-like information structured in a way that aligns with human intent. Unlike traditional search algorithms that reward keyword stuffing and backlinks, modern AI search engines evaluate the quality and intent behind content.
For instance, traditional SEO focused on ranking high through gamified tactics—keyword density, backlinks, and page authority. Conversely, AI models aim to understand the context, nuance, and human purpose behind queries, favoring comprehensive FAQ pages, glossaries, and detailed content that match user intent closely.