Part 6/12:
This shift necessitates a recalibration of SEO strategies: hardware, schema markup, and backlinks are still relevant, but the focus should now also include content that answers long-tail questions, provides clear contextual data, and offers unbiased, comparative information.
How AI Models Determine Web Content
AI models like ChatGPT or Perplexity don’t rely on a single website or source. When answering a question, they aggregate information from multiple sources—websites, third-party sites, and structured data—to produce a single, comprehensive response. Their decision-making hinges on:
Indexing of web pages: Which pages are crawled and how they are structured.
Content relevance and quality: Is the content aligned with human intent?