Part 9/12:
A crucial aspect is to audit your website’s technical health and content relevance. AI models are sensitive to metadata, titles, descriptions, and the quality of structured data. Brands must ensure that these elements accurately reflect current offerings, avoid outdated white papers, and remove obsolete content, as AI tools often source answers from such materials.
Surprising Findings and Risks
One unexpected insight observed by industry leaders involves outdated or misrepresented content from corporate websites. For instance, old product descriptions or neglected online forums may be unexpectedly used by AI to answer queries, potentially spreading misinformation or negative perceptions.