Part 10/12:
Conversely, creating highly structured, unbiased, and comparative content—like feature lists and FAQs—can boost a brand’s presence in AI summaries. Ensuring correct metadata and regularly updating website content is critical for maintaining control over how a brand is represented.
The Future of Search and the Role of Platforms like Scrunch
As AI models continue to evolve rapidly, so must the strategies for managing online presence. The pace of innovation is astonishing—new models, indexes, and partnership arrangements with companies like Meta, Google, and OpenAI are constantly reshaping the landscape.