Part 11/12:
Scrunch and similar firms emphasize the importance of agility, technical expertise, and continual monitoring. Given that AI models frequently update and improve their understanding, businesses need a dedicated partner to navigate the shifting terrain successfully.
While fundamental principles—quality content, accurate metadata, and authoritative backlinks—remain relevant, the emphasis now lies in aligning website and content strategies with human intent and ensuring AI systems have access to current, unbiased, and well-structured information.