Part 5/14:
From the outset, Rohan emphasized a commitment to democratizing content. Unlike traditional media companies that relied on gatekeepers and licensing, Pocket aimed to empower users and creators directly through technology. They developed an AI-powered blockbuster engine capable of predicting show success based on initial pilots and social media testing, thereby reducing reliance on human judgment.
Success stories like Saving Nora, Insta Millionaire, and My Vampire System exemplify this approach, with each generating over $40 million. While rapid growth was achieved, challenges persisted—particularly in the areas of storytelling, production, and language localization.