Part 6/14:
Despite their success, Pocket identified key bottlenecks hampering further growth:
Storytelling and Writing: Many talented writers had great ideas but struggled with structuring episodes, crafting compelling dialogues, and planning story arcs.
Production Complexities: Producing high-quality audio demanded voice artists, sound editing, background music, and multi-language localization—resource-intensive tasks requiring specialized skills.
Language and Localization: Scaling content across languages was arduous, limiting reach especially in smaller markets and diverse linguistic landscapes.
In response, the company recognized that AI could revolutionize these processes, enabling faster, higher-quality, and more accessible content creation.