Part 6/11:
He explains that a successful approach involves deep user research—visiting communities, observing how users interact with technology, and designing with empathy. For instance, performance on low-end smartphones and unreliable networks are critical considerations for tier-2 and tier-3 markets. Choosing simple, consistent, and familiar UX patterns — similar to widely used apps like WhatsApp or YouTube — eases user adoption.
Sanjiv emphasizes that “the answer always lies with the user,” advocating for continuous engagement and observation to identify bottlenecks and tailor solutions accordingly. This user-centric methodology ensures that product design remains relevant and effective across diverse populations.