Part 6/14:
Buchanan emphasizes that transparency and swift damage control are vital. He advocates that Jones should own his mistakes publicly—admitting the texts were a lapse, expressing remorse, and positioning himself as a reformed candidate. Given the high level of "undervote" (where voters skip the AG race), such strategy could prevent further erosion and allow Republican gains.
Scandals and Campaign Messaging
The interview underscored the importance of doggedly focusing campaign messages on critical scandals rather than diverting attention elsewhere. Buchanan advises that the strongest message for Mures is to capitalize on the scandal by relentlessly linking Jones to the damaging texts and highlighting the controversy's severity.